Marketing doesn’t need to feel overwhelming or expensive. For most small businesses, growth comes from doing the simple things well, consistently. Here are five practical tips you can start using straight away - with clear steps you can implement this week.
1. Build Your Online Presence
Your website and Google Business Profile are often the first places people check before they get in touch.
Practical steps:
- Double-check your contact details, opening hours, and services are up to date.
- Add 2–3 recent photos of your team, workspace, or products.
- Write a short post or update on your website or Google profile to show you’re active.
- Make sure your website works well on mobile, most people browse from their phone.
2. Ask for Reviews and Referrals
Word of mouth is still the most powerful marketing tool.
Practical steps:
- After completing a job or delivering a service, send a quick email thanking your customer and asking for a review.
- Include a direct link to your Google Business Profile to make it easy.
- Ask satisfied clients if they know someone else who could benefit from your services - even one referral per month can make a big difference.
3. Stay Visible and Front-of-Mind
You don’t need to be everywhere every day - the key is consistency. Staying visible helps your customers remember you and keeps your business top of mind when they need your services.
Practical steps:
- Plan your communication – schedule regular updates, whether that’s emails, newsletters, blog posts, or social media.
- Share helpful content – tips, client stories (with permission), or behind-the-scenes insights that show your expertise.
- Engage with your audience – respond promptly to messages, emails, or inquiries.
- Leverage different channels – consider a mix of newsletters, website updates, social media, or even local community networks to reach your audience without relying on just one platform.
Consistency across the channels that work best for your business is what keeps you front of mind.
4. Add Real Value
Marketing works best when it’s genuinely useful.
Practical steps:
- Make a list of the top 3–5 questions your customers ask most often.
- Answer each question in a short post, video, or blog.
- Consider creating a “how-to” guide or checklist you can share via email or download from your website.
- Track which content gets the most engagement and repeat the format that works.
5. Keep in Touch
It’s easy to lose contact with customers once the work is done, but staying visible keeps you top of mind.
Practical steps:
- Send a quarterly email newsletter with updates, tips, or special offers.
- Send a personalised follow-up email or note after a project is finished.
- Use your CRM or contact list to schedule reminders to check in with clients periodically.
Growing your business isn’t about one big campaign or flashy advertising spend. It’s about showing up consistently, building trust, and making it easy for people to choose you.
Start with these small steps, and over time they’ll add up to steady, sustainable growth.
Need a hand along the way? Reach out - we’re happy to help, and if it’s not something we handle, we can connect you with someone who can.